Your photos are what brings in your potential clients.
To be successful, it is so important to spend some quality time on your photographs. There are so many YouTube videos out there that help guide you through how to take better photos. You don't need a lot of fancy equipment and can truly up level your photography with a cellphone camera and good lighting. This is also where we can get creative again. Photographing your items is one of the most vital parts of your Etsy shop.
We want to create some flow and cohesiveness, with your photos, so that when your items come up on someone's search; once they have seen your items, they'll soon recognize your style whether it's the type of item itself or in the props and colors you've used to display them. "Its all in the presentation and quality of your photographs."
I can't stress enough that you don't need expensive gear to be a pro photographer, every penny counts when you are starting out and it doesn't need to be spent here. I started with a point and shoot camera and 3 white foam core boards propped up against a window. When I say "propped up" I literally mean leaning on each other ready to topple over at the slightest movement.
It's true, I like living on the edge.
Here are a few tricks to help elevate your photography game:
1. Use natural light whenever possible. A south-facing window is your best option. You want a soft diffused light which will help pick up colors in the correct shade.
2. Use solid or very subtle patterned backgrounds. You want your flowers to stand out.
3. Use similar colors, perspectives and/or props to create both a cohesive shop feed and to make your flower photos stand out in the search feed. *Your aim is to stand out and not blend into the crowd!
I must also add that it is okay to switch up your photos between a few looks; to give different perspectives. Here are a few examples:
. A person holding the flowers (This gives them size perspective and adds a human element).
. Flowers showcased in a vase with or without other props.
. Flowers sitting on a flat surface.
. If you allow color choices, be sure to add a color chart of some sort to make color choices easily accessible .
Don't be afraid to change it up!
If you feel a listing is not getting as many hits as you had hoped, try a different cover photo. I use multiple photos of the same product in separate listings to see which ones perform better. Just know that it is okay to experiment, think of it like a game to see what people are really drawn to. Let it run for a few months and compare the interaction/responses you've received. If one performed better than the other, make sure you style more products the same way. There's a reason why you've attracted interest; price, pic, style, design and quality. *You want to replicate what you've presented!
Describing Your Items is easy!
Describing your items is as important as photographing your work. Once you hook your potential client with your photo, you want to tell them exactly what to expect when their purchase arrives at their doorstep.
Here are the guidelines I follow for each listing:
. Let them know exactly how many
flowers are in the bouquet that is pictured (how many of each kind).
. Make sure there are clear measurements of the item. (width &
. List the types of flowers and colors that are included in the listing.
I keep my descriptions short and to
the point! Keep in mind, most people are skimming through quickly while choosing a seller and may just be collecting ideas as they read your items description.
*I also include a short message at the bottom stating if this item is not quite what they are looking for, I am open to private messaging and any questions they may have about the item or that I am open to custom orders.
You may choose to sell "as is" products or "made to order." I have found personally, that about 90% of my clients want something completely custom from the items they originally found. In my opinion, being flexible has been a game changer when it comes to turning prospects into clients.
Click here to find out about Day 3: How to price for big profits
Click here to find out about Day 5: Shipping Breakdowns and what to do when things go wrong.
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